• Workshopping
  • Branding
  • Web Design
  • Development

Sam and Nick approach fitness differently. They were tired of the brute messaging in the fitness industry, and the regimented and soulless approach to exercise. Enter Look Happy - a CrossFit gym focussed on positivity, community and support.

Year2018
ClientLook Happy CrossFit

We wanted to capture what it means to have a refreshing fitness experience, from colour palette to copy writing.

Sam and Nick had already established their logo so we lifted it by creating a custom splash illustrated pattern inspired by the original logo, that was then featured across the rest of the site.

Our goal for the user interface was to reflect Sam and Nick's open and positive energy.

We kept the edges rounded, layout clear and easy to use, pairing it with invigorating, wide-open shades of blue.

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