The Web Studio
A Web Studio is a team of people who’s professional occupation is designing and building things that live on the web: websites, blogs, apps, e-commerce stores.
At its core, a studio consists of:
- Web Designers who design how the interfaces will appear and behave when the user interacts with it.
- Web Developers who will use the design to build the interface and functionality required to make it work, and make it accessible on the web.
People will come to a web studio with requirements for a web project they want built, and the studio will build it on their behalf. Where site builders will make use of pre-built template, a Studio will most often create the web project from scratch, writing their own code and cherry picking the best technology for the project.
Choosing Between a Site Builder and a Studio
When advising clients on whether they should opt for building their sites through a Site Builder or a Studio, for us it comes down to 1) the functionality required from the website / app 2) the budget, both in terms of cost and time, and 3) the expected quality of the final product.
Most businesses use their website as a means of finding leads and providing information to their customers. These are websites that function much like a brochure. The site might be composed of:
- A page describing the services offered by a business
- A page about the business, describing it’s mission, vision and team members
- A page containing all the information how to get into contact with the business.
- A blog sharing articles and news related to the business.
- Possibly, e-commerce functionality allowing users to purchase a range of products.
Most site builders allow users to integrate the above functionality, as they specialise in providing the functionality businesses commonly need and can be easily reused. We can think of site builders as the cookie cutter of the web development world.
This is of course in contrast to the Web Studio, who designs and builds your web project from scratch. The functionality of your website is not confined to prebuilt elements or what is commonly required by other businesses - any functionality you envision (within the expertise of the designer and developer) can be designed and created.
This unique functionality might be from the perspective of aesthetic or behaviour. An example of this Pharrell Williams’ website.