What is Gatsby?
Gatsby is a web development technology we think you, your friends, your family and your dog (everyone) should be excited about. From web developer to business owners, technical and non-technical alike. Gatsby is making waves on the web in orders of magnitude that WordPress might have done in its hay day.
Building your website with Gatsby will most likely positively impact your website’s:
- Search Engine Optimisation (SEO)
- Bounce Rates, Lead Conversion and Revenue
- Developer and User Experience
Gatsby’s calling card is blazingly fast websites. This is achieved by it pre-building a web page’s content before a user hits it, as opposed to fetching content in real-time.
A handy analogy the way Gatsby delivers websites can be found in cooking shows. As the chef is about to place the prepared food in the oven, they simultaneously pull out a tray and say ‘Here’s one I prepared earlier!’
If the chef was to say “stick around and pass the next 30 minutes while we wait for these potatoes to brown!”, you’d be inclined to switch channels.
Gatsby “pre-bakes” content into your website. Instead of fetching your Blog Posts from WordPress, or Products from Shopify in real-time as a users hits the page, it’s fetched it ahead of time, built the page and distilled it down to its most optimal format.
We’ve covered the basics, stick around as we dive into the details.
The Modern Web Needed Gatsby
We’ve grown high expectations for web sites since their humble beginnings in the early 90s. Primarily, most websites are attached to a diverse set data sources - a Content Management System (CMS) like WordPress or Shopify, a social feed from Instagram or Twitter, high resolution images hosted in a repository like Cloudinary.
This is fantastic, the CMS allows anyone to publish content to the web without having to continually hire a web developer. Pulling content from our social feeds means that we don’t have to duplicate content, and it promotes all the different mediums through which users can engage with our brand.
We can capture what looks like in simple diagram.