Brainstorm targeted keywords
With some ground work done on your brand description, you should have some solid footing to kick-off a brainstorm. There are so many strategies when it comes to finding the name. Have fun with the options here and go wide. Whether you use a name generator, or a good old fashioned thesaurus, give yourself short sprints of 15 minute sessions to think of as many as possible. At this stage, nothing is a bad idea, we’ll get to the sorting later. Here are a couple of our tips on brainstorming:
Choose key words
Start with a couple of key words from the brand description, choose words that have some meat to them, so you get better results from your thesaurus search.
Enlist that thesaurus
You want to look for synonyms that either reflect your brands persona, or refract it - in other words, that give you a zesty, original take on saying the same thing.
Try mixing and matching words together in combinations. You can do it yourself by jumbling up letters or using a name generator that joins complementary words together. Have a think about the rationale behind the fusion of the words.